Singapore, 13th March 2010 – Serial MultiVision Pte Ltd (SMV) has been appointed as the exclusive Outdoor Media Wall (LED) owner and operator to manage and market Asia's Largest Commercial LED Media Wall and Advertising platforms along Orchard Road. With its spectacular size of 450 sqm (23 metres by 19.7 metres), the media wall on Grand Park Orchard will no doubt become the talking point when it opens in July 2010.
Grand Park Orchard is the flagship hotel of Park Hotel Group, a fast growing hospitality chain in the Asia-Pacific.
The media wall is located at a very strategic location on Singapore’s popular shopping district (Orchard Road & Bideford Road Junction) with constant high pedestrian and vehicular traffic - ideal for reaching out to high-spending and trend-savvy individuals. The media wall would be an ideal platform for featuring news headlines, major events in Singapore such as National Day or F1 races and festivities happening throughout the year.
"Grand Park Orchard is pleased to partner SMV on this project. With their extensive client network and excellent industry track record, we are confident that together, they will deliver an exciting outdoor digital multimedia platform," said Mr Allen Law, Director of Park Hotel Group.
Mr Derek Goh, Executive Chairman & CEO of Serial System Ltd said: "Grand Park Orchard's LED is the first and largest LED in Singapore. This partnership is mutually beneficial and we look forward to establishing a long-term business relationship with Park Hotel Group".
Simon Choo, CEO of SMV added: "Without a doubt, this LED display is going to change the infotainment landscape along Orchard with its spectacular size and image quality. We want to provide viewers with a spectacular visual experience and lasting impression. The display uses the latest in LED technology with the highest video processing speed capable of generating more than 1.15 quintrillion of colours. Coupled with its spectacular size of 450 sqm, it will definitely be the most amazing visual spectacle on Orchard Road.”
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Northpoint Shopping Centre is owned and managed by FraserCentrepoint Mall Group. Northpoint is the most popular and visited mall in the North.
Northpoint is conveniently located opposite the Yishun MRT station and next to the Yishun bus interchange. After undergoing enhancement works and upgrading recently, it has rejuvenated the mall and better integrates it with the newly opened Northpoint 2, the enlarged mall is set to become a community hub for Yishun and an integral part of the precinct. Popular tenants such as Cold Storage, POPULAR Bookstore, Timezone and Harvey Norman, have already re-opened at Northpoint with a fresh new look. Yishun Public Library is now opened at Level 4 at the new Northpoint 2.
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